ABSTRACT

The rise of social media and its permeation into all aspects of social life has in turn led to its adoption and use by academics in their professional lives. Social media, and social networking sites in particular, require profiles and cultivation of an online identity. An individual may use a range of online platforms, and existing models of online academic identity have only examined a limited number of platforms. This study draws upon previous literature to test a model of academic online identity, across a wider range of platforms and participants. This paper presents the results of a survey-based study, which asked academic about the information shared and perceived audiences at a range of platforms and was completed by 198 participants. The findings support the idea that online academic identity aligns with a continuum between personal and professional concepts of identity. In examining the information shared through different sites, three main identity fragments were identified, which enabled the way that academic identity is refracted through different platforms to be further characterised.

摘要

社交媒体的兴起及其渗透到社会生活的各个方面，反过来又导致其在学术界的职业生涯中得到采用和使用。社交媒体，尤其是社交网站，要求配置文件和培养在线身份。个人可能会使用各种在线平台，并且现有的在线学术身份模型仅检查了有限数量的平台。这项研究借鉴了以前的文献，以在更广泛的平台和参与者中测试学术在线身份的模型。本文介绍了一项基于调查的研究结果，该研究向学者询问了在各种平台上共享和感知的受众的信息，并由198名参与者完成。这些发现支持了在线学术身份与个人和专业身份概念之间的连续性一致的观点。在检查通过不同站点共享的信息时，确定了三个主要的身份片段，这使通过不同平台折射学术身份的方式得以进一步表征。