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Walking on Wilton Drive
Language & Communication ( IF 1.3 ) Pub Date : 2020-05-01 , DOI: 10.1016/j.langcom.2020.02.002
Heiko Motschenbacher

Abstract This study analyses the linguistic landscape of Wilton Manors, Florida, as it surfaces on its main street, Wilton Drive. Wilton Manors is a community with one of the largest LGBT populations in the US. The study thus makes a contribution to the field of linguistic landscapes and sexuality, using normativity as a central theoretical reference point. The data for the study were collected during a daytime walk on Wilton Drive and consist of photos of store fronts, restaurants, bars, advertisements and other signs, supplemented by printed material collected on the Drive and information provided by the official website of Wilton Drive. In my multimodal analysis, I investigate linguistic and non-linguistic signage, identifying mechanisms that render Wilton Drive a gay space. More specifically, I analyze how signage is used to discursively construct sexual identity, gender, desire and sexual practices. It is shown that homonormativity plays a central role in this context. Same-sex sexualities are discursively constructed as the local norm. At the same time, the signage on Wilton Drive is highly exclusive in the sense that it represents predominantly gay male experiences, whereas heterosexualities, lesbian and other sexualities are discursively marginalized or even silenced. At the same time, particular versions of gay masculinity are privileged, namely ones that can be described as white, middle-class and focused on consumption, gay identity politics and non-romantic forms of sexual activity.

中文翻译:

走在威尔顿大道

摘要 本研究分析了佛罗里达州威尔顿庄园的语言景观,因为它位于主要街道威尔顿大道上。威尔顿庄园是美国 LGBT 人口最多的社区之一。因此,该研究以规范性作为中心理论参考点,对语言景观和性行为领域做出了贡献。该研究的数据是在白天在威尔顿大道上散步时收集的,包括店面、餐厅、酒吧、广告和其他标志的照片,辅以在大道上收集的印刷材料和威尔顿大道官方网站提供的信息。在我的多模态分析中,我研究了语言和非语言标志,确定了使威尔顿大道成为同性恋空间的机制。进一步来说,我分析了如何使用标牌来话语构建性身份、性别、欲望和性行为。结果表明,在这种情况下,同调性起着核心作用。同性性行为被话语建构为当地规范。与此同时,威尔顿大道上的标志是高度排他性的,因为它主要代表男同性恋的经历,而异性恋、女同性恋和其他性行为则被话语边缘化甚至沉默。与此同时,特定版本的同性恋男子气概享有特权,即那些可以被描述为白人、中产阶级并专注于消费、同性恋身份政治和非浪漫形式的性活动的人。同性性行为被话语建构为当地规范。与此同时,威尔顿大道上的标志是高度排他性的,因为它主要代表男同性恋的经历,而异性恋、女同性恋和其他性行为则被话语边缘化甚至沉默。与此同时,特定版本的同性恋男子气概享有特权,即那些可以被描述为白人、中产阶级并专注于消费、同性恋身份政治和非浪漫形式的性活动的人。同性性行为被话语建构为当地规范。与此同时,威尔顿大道上的标志是高度排他性的,因为它主要代表男同性恋的经历,而异性恋、女同性恋和其他性行为则被话语边缘化甚至沉默。与此同时,特定版本的同性恋男子气概享有特权,即可以被描述为白人、中产阶级并专注于消费、同性恋身份政治和非浪漫形式的性活动。
更新日期:2020-05-01
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