This paper sets out to focus the “linguistic construction of publics” (Gal & Woolard, 2014 [2001]: 1) in a sense of the word that is often excluded from sociolinguistic discussion of linguistic action in the public sphere: it discusses how the public is constructed as an indexical (‘auratic’) arena, and a field for positioning, in sociolinguistic research. The paper attempts to point out how the public is (and has been for a long time), on the one hand, envisaged as a sort of counter‐field for academic linguistics (associated with “threatening” metalinguistic practices such as prescriptivism; Cameron, 1995: 5) and thereby juxtaposed to linguistics itself as an allegedly separate field of action, and on the other hand as that appealing place of ‘authentic’ linguistic practice (‘the field,’ ‘the real world,’ etc.) socially oriented linguists ultimately want to explore. The notions of wild publics and creativity are discussed as cases in point.

中文翻译：

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社会语言学走向“狂野”：极地领域的建设

本文着眼于“公共语言的建构”（Gal＆Woolard，2014 [2001]：1）的意义，这个词通常被排除在公共领域对语言行为的社会语言讨论之外： public被构建为社会语言学研究中的一个索引（“极好的”）舞台和一个定位领域。本文一方面试图指出公众的状况（并且已经存在了很长的时间），另一方面，公众被视为学术语言学的一种反领域（与处方语言学等“威胁性”的语言学实践相关； Cameron， 1995：5）并因此与语言学本身并列为据称独立的行动领域，另一方面又与“真实的”语言实践（“领域”，“现实世界”等）的吸引人之处并列。）面向社会的语言学家最终想要探索。的概念适当地讨论了野生公众和创造力。