This paper analyzes the semiotic features and sociopolitical commentary of anti-hegemonic Vine racial comedy in videos of Viner King Bach. The following analysis demonstrates that Vine racial comedy is heavily influenced by the generic features of African American stand-up and sketch comedians and existing multimodal genres of online discourse, but King Bach’s adaptation of these features to the unique affordances of the Vine platform situates Vine racial comedy beyond the boundaries of the genres it draws on. Analysis of this digitally mediated multimodal discourse demonstrates that, while not deterministic, the medium through which discourse is constructed can significantly impact how a discourse genre is conceptually understood by expanding the semiotic resources through which the sociopolitical and discursive goals that define a genre are accomplished. [online discourse, multimodal discourse, genre, racial humor, linguistic performance]

中文翻译：

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作为反霸权幽默的藤蔓种族喜剧：语言表现和通用创新

本文分析了维纳·金·巴赫 (Viner King Bach) 视频中反霸权 Vine 种族喜剧的符号学特征和社会政治评论。以下分析表明，Vine 种族喜剧深受非裔美国人单口相声和小品喜剧演员的一般特征以及现有多模态在线话语类型的影响，但 King Bach 将这些特征适应 Vine 平台的独特可供性，使 Vine 种族喜剧超越了它所借鉴的类型的界限。对这种以数字为媒介的多模态话语的分析表明，虽然不是确定性的，构建话语的媒介可以通过扩展符号学资源来显着影响如何从概念上理解话语类型，社会政治和话语目标正是通过这些资源来实现的。[在线话语、多模态话语、体裁、种族幽默、语言表现]