This paper establishes a criteria-based evaluation model to better understand frugal innovations and the reasons they are either successful or unsuccessful in developed markets. The three criteria for frugal innovation introduced by Weyrauch (2018) form the basis for the evaluation model. In order to analyze products and services while also including user-related factors, certain dimensions and tools were combined with the criteria set defined by Weyrauch, which resulted in the presented evaluation model. Furthermore, this study acknowledges that frugal innovation in developed markets differs from frugal innovation in developing markets, especially concerning usability, quality, and price difference. Therefore, the term “second-degree frugal innovation” is introduced to refer to frugal innovation in developed markets. Three different case studies are analyzed with the adapted evaluation model. The results show that the success and/or failure of frugal innovations, as well as the definition of frugal innovation itself, is highly dependent on the market in which it is launched. This paper can also benefit practitioners as it provides tools such as value analysis to optimize the use of the evaluation model and it contributes to the existing knowledge in the area of frugal products and services in general.

本文建立了一个基于标准的评估模型，以更好地了解节俭创新及其在发达市场中成功或失败的原因。Weyrauch（2018）提出的节俭创新的三个标准构成了评估模型的基础。为了在分析产品和服务的同时还包括与用户相关的因素，将某些维度和工具与Weyrauch定义的标准组合在一起，从而得出了评估模型。此外，这项研究承认，发达市场的节俭创新与发展中市场的节俭创新有所不同，特别是在可用性，质量和价格差异方面。因此，引入“二级节俭创新”一词是指发达市场中的节俭创新。使用调整后的评估模型分析了三个不同的案例研究。结果表明，节俭创新的成功和/或失败以及节俭创新本身的定义在很大程度上取决于其推出的市场。本文还为从业人员带来了好处，因为它提供了诸如价值分析之类的工具来优化评估模型的使用，并且它为节俭产品和服务领域的现有知识做出了贡献。