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Knowledge assets for internationalization strategy proposal
Journal of Innovation & Knowledge ( IF 15.6 ) Pub Date : 2020-09-29 , DOI: 10.1016/j.jik.2020.08.002
Maria Orero-Blat , Daniel Palacios-Marqués , Dolores Garzón

Lack of trust, lack of references and the confidential nature of cybersecurity projects make internationalization in companies from the cybersecurity sector a great challenge. The development of lean methodologies over recent years has presented a method to reduce time and effort, measure performance in each step and pivot when it is necessary to apply a process to a different field. Considering that internationalization resembles entrepreneurship, because of uncertainty and risk in a new market where the value proposition should be validated, the Lean Start-up philosophy will serve as a theoretical framework in which to operate. The study of international challenges of cybersecurity companies and elaboration of an ‘eight-step’ internationalization mechanism based on Lean Start-up methodology will imply a cost-effective solution for cybersecurity enterprises that want to achieve profitability and higher return on investment in internationalization.



中文翻译:

国际化战略提案的知识资产

缺乏信任、缺乏参考以及网络安全项目的机密性使得网络安全领域公司的国际化面临巨大挑战。近年来,精益方法的发展提出了一种减少时间和精力、衡量每个步骤的绩效并在需要将流程应用于不同领域时进行调整的方法。考虑到国际化类似于创业,因为在价值主张应该得到验证的新市场中存在不确定性和风险,精益创业哲学将作为运作的理论框架。

更新日期:2020-09-29
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