Mobile apps (applications) provide services such as information dissemination, knowledge promotion, social media integration, and online shopping, all of which are platforms that enable the strengthening of communication and foster interaction between firms and consumers. The related pieces of literature on the continuous use of mobile apps have noted that apps must have convenience, unique value, social value, incentives, entertainment, and other such qualities to attract continuous usage by customers. As such, stickiness has become the key factor in the business success of apps. For businesses managing mobile apps, the topics of how to design content for mobile device users, how to measure media value and returns, and how to capture the attention of users and make them willing to spend more time using the application are all worthy of exploration. This study proposes the analytical model for mobile app stickiness to measure the significance of various influencing factors of the hierarchical structure and to measure the performance of mobile apps. The study explored key factors that affected user stickiness while examining usage statistics to develop management strategies geared toward mobile app stickiness to improve customer/user loyalty. The proposed model can function as a tool for app planners in measuring user stickiness and app performance while serving as reference for future studies into app stickiness and real-life applications. It can also clarify the influence of key factors influencing app stickiness, which can help app planners develop appropriate strategies and function as a reference point for future improvement and optimization strategies.

移动应用程序（应用程序）提供诸如信息传播，知识推广，社交媒体集成和在线购物之类的服务，所有这些都是能够加强沟通并促进公司与消费者之间互动的平台。有关持续使用移动应用程序的相关文献指出，应用程序必须具有便利性，独特价值，社会价值，激励机制，娱乐性以及其他此类品质，才能吸引客户的持续使用。因此，粘性已成为应用程序业务成功的关键因素。对于管理移动应用的企业，这些主题包括如何为移动设备用户设计内容，如何衡量媒体价值和回报，以及如何吸引用户的注意力并使他们愿意花更多时间使用该应用程序都是值得探索的。这项研究提出了一种用于移动应用程序粘性的分析模型，以测量层次结构的各种影响因素的重要性并测量移动应用程序的性能。这项研究探索了影响用户粘性的关键因素，同时检查了使用统计数据，以开发针对移动应用粘性的管理策略，以提高客户/用户的忠诚度。所提出的模型可以充当应用计划者测量用户粘性和应用性能的工具，同时为将来对应用粘性和现实应用的研究提供参考。它还可以阐明影响应用粘性的关键因素的影响，