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Making the Right Decision: Intensifying the Worth of a Chosen Option
Journal of Consumer Psychology ( IF 4.0 ) Pub Date : 2020-11-02 , DOI: 10.1002/jcpy.1194
E. Tory Higgins 1, 2 , Emily Nakkawita 1 , Maya Rossignac‐Milon 2 , Federica Pinelli 1 , Youjung Jun 3
Affiliation  

When people make decisions, they want the outcomes of their choice to be as positive as possible. But they also want the decision‐making process itself to be conducted in the right way. Though this is often described as making decisions that are moral or ethical, it also includes making decisions that are appropriate—that are suitable and fitting. We focus on this latter, overlooked interpretation, and propose that making the right decision is about effectively establishing what is true and real. We discuss three factors that can lead people to experience their decision‐making process as being right: (1) making a decision in the “right way”; (2) making a decision in a manner that “feels right” given the decision maker's current motivational orientation; and (3) making a decision based upon a “shared reality” with others. We review evidence that making the right decision in each of these ways intensifies the worth of a given chosen option.

中文翻译:

做出正确的决定:增强选择的价值

当人们做出决定时,他们希望选择的结果尽可能积极。但是他们也希望决策过程本身能够以正确的方式进行。尽管这通常被描述为做出道德或道德上的决定,但它也包括做出适当的决定-适当和合适。我们将重点放在后一种被忽视的解释上,并建议做出正确的决定是关于有效地建立真实和真实的东西。我们讨论了三个因素,这些因素可以使人们体验正确的决策过程:(1)以“正确的方式”做出决定;(2)根据决策者当前的动机取向,以“感觉正确”的方式做出决策;(3)基于与他人的“共同现实”做出决定。我们回顾了证据,表明以上述每种方式做出正确的决定都可以增强给定所选选项的价值。
更新日期:2020-11-02
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