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The Round‐Number Advantage in Consumer Debt Payoff
Journal of Consumer Psychology ( IF 4.0 ) Pub Date : 2020-09-08 , DOI: 10.1002/jcpy.1192
Mathew S. Isaac 1 , Yantao Wang 2 , Robert M. Schindler 3
Affiliation  

The current consumer debt epidemic in the United States has prompted research on how consumers make debt repayment decisions. Consistent with past research indicating that psychological biases affect how consumers manage and prioritize debt accounts, we show that a characteristic of the number representing the debt amount impacts the speed of debt repayment. Across three field studies and three experiments, we provide evidence that people are likely to more quickly pay off round‐number debts (e.g., moderately‐sized debt amounts that end in the digits 0 or 5) than debts of similar magnitude that are not round numbers. Furthermore, we show that this effect arises because of the cognitive ease of round numbers, which manifests itself in processing fluency and retrieval fluency. In addition to documenting this round‐number advantage, we demonstrate the effectiveness of a simple and costless rounding intervention for helping consumers repay their debts more quickly.

中文翻译:

消费者债务清算的整数优势

美国当前的消费者债务流行已经促使人们研究消费者如何做出还款决定。与以往的研究表明心理偏见会影响消费者如何管理债务帐户并确定其优先顺序的研究一致,我们表明代表债务金额的数字的特征会影响债务的偿还速度。在三个实地研究和三个实验中,我们提供的证据表明,人们可能比没有轮值的类似数量级的债务更快地还清整数债务(例如,中位数的债务金额以数字0或5结尾)。数字。此外,我们表明,这种效果的产生是由于舍入数字的认知易感性,其表现为处理流利度和检索流利度。除了记录此轮取数优势外,
更新日期:2020-09-08
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