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Skepticism of globalization and global strategy: Increasing regulations and countervailing strategies
Global Strategy Journal ( IF 7.393 ) Pub Date : 2020-02-11 , DOI: 10.1002/gsj.1374
Alvaro Cuervo‐Cazurra 1 , Yves Doz 2 , Ajai Gaur 3
Affiliation  

We analyze how skepticism of globalization, the socially constructed vulnerability that emanates from global interdependencies, affects global strategy. We argue that inequality, identity, and influence drive this skepticism and propose that the increase in rhetoric against globalization and for new regulations do not seem to result in significant reductions in cross‐border economic flows. We explain this discrepancy by proposing that multinationals' strategies counteract the impact of politicians' regulatory reactions to the skepticism of globalization. Specifically, we propose that firms increase flexibility in global value chains in response to skepticism of cross‐border trade, rework the localization of global operations to deal with skepticism of cross‐border investment, use lobbying in global finance to address skepticism of cross‐border finance, nativize the global workforce in reaction to skepticisms of cross‐border labor, and protect global knowledge to solve the skepticisms of cross‐border knowledge flows.

中文翻译:

对全球化和全球战略的怀疑:不断增加的法规和反补贴战略

我们分析了全球化的怀疑态度如何影响全球化战略,全球化是社会相互依赖而产生的社会建构的脆弱性。我们认为不平等,身份和影响力导致了这种怀疑,并提出反对全球化和新法规的言论似乎并未导致跨境经济流量的显着减少。我们通过提出跨国公司的战略抵消政治家对全球化的怀疑态度的监管反应的影响来解释这种差异。具体而言,我们建议企业应对跨境贸易的怀疑,提高全球价值链的灵活性,重新设计全球业务的本地化以应对跨境投资的怀疑,
更新日期:2020-02-11
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