ABSTRACT

The article presents results of research into the media debate on education in the context of higher education reform in Poland. The body of press materials comprised 884 texts. The theoretical basis included critical and post-Foucauldian discourse analysis. The study revealed five themes: (1) mechanisms of economic thematization; (2) expanding the narrative of the threat to education; (3) retention of ‘factories of the unemployed’ discourse; (4) recruiting the voice of entrepreneurs; (5) ontological work of the ‘copular’ metaphor that education is economics. Potentially contradictory logics of pedagogization and economization of discourse were publicly identified and consolidated toward integration of discursive strategies and semiotic reworking of the crisis in higher education.

摘要

本文介绍了波兰高等教育改革背景下媒体对教育辩论的研究结果。新闻材料正文包括 884 篇文章。理论基础包括批判性和后福柯式的话语分析。该研究揭示了五个主题：（1）经济主题化机制；(2) 扩大对教育威胁的叙述；(3) 保留“失业工厂”的话语权；（四）招募企业家的声音；(5)教育是经济学的“流行”隐喻的本体论工作。教育学和话语经济化的潜在矛盾逻辑被公开识别和巩固，以整合高等教育危机的话语策略和符号学改造。