Drawing on metaphors as deep cognitive devices, that prefigure important conceptual categories and form the basis for action, we suggest that we are at a crossroads in terms of the implications of Covid-19. One direction, characterized by the metaphor of ‘war’, is about establishing control to ensure continuity (i.e. a ‘normative-normal’). The other direction, based on the metaphor of ‘community’, is concerned with a heightened sense of connectedness, common interests, and shared purpose as a process of significant change (i.e. a ‘new-normal’). We conclude by briefly discussing the implications of these competing metaphor-based, post-crisis views of normality.

中文翻译：

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类别、十字路口、控制、连通性、连续性和变化：对 COVID-19 的隐喻探索

利用隐喻作为深度认知手段，预示重要的概念类别并构成行动的基础，我们认为就 Covid-19 的影响而言，我们正处于十字路口。一个以“战争”隐喻为特征的方向是关于建立控制以确保连续性（即“规范-正常”）。另一个方向基于“社区”的隐喻，关注作为重大变革过程（即“新常态”）的高度联系感、共同利益和共同目标。最后，我们简要讨论了这些基于隐喻的竞争性危机后常态观点的含义。