Abstract Family businesses display distinctive characteristics as compared with non-family companies, and family firms are of great importance to the global economy, which means that more research is needed on how to promote their growth and sustainability. Despite the prevalence of family business, they still need to actively engage in corporate entrepreneurship education in order to stay competitive. This study sought to analyze the effects of corporate entrepreneurship education on a Brazilian family business and to confirm whether company's investment in corporate entrepreneurship education has, over time, promoted competitive advantages, ensured sustainability, and facilitated a carefully planned succession process. The methodology was an exploratory-descriptive case study based on qualitative data based on individual's perceptions then subjected to discourse analysis. The data were gathered from interviews with the top management of the family firm under study in order to understand their perceptions of corporate entrepreneurship education. The results reveal that the company presents the expected family business characteristics and that the firm's investment in corporate entrepreneurship education has ensured its growth and sustainability and facilitated a smoother succession process. These findings indicate that the perception regarding investment in corporate entrepreneurship education contributing to family businesses' sustainability is generally positive. Based on the prevailing theories, these firms are extremely likely to cease to exist from the third generation onward often due to successors' lack of professional skills and the predominance of hiring based on relationships rather than qualifications. This study's results provide empirical evidence of how investing in corporate entrepreneurship education adds value to family businesses.

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企业创业教育对家族企业可持续性的影响：巴西案例研究

摘要 家族企业与非家族企业相比具有鲜明的特征，家族企业对全球经济具有重要意义，这意味着如何促进其增长和可持续性需要更多的研究。尽管家族企业盛行，他们仍需积极参与企业创业教育以保持竞争力。本研究旨在分析企业创业教育对巴西家族企业的影响，并确认公司对企业创业教育的投资是否随着时间的推移促进了竞争优势，确保了可持续性，并促进了精心策划的继任过程。该方法是基于基于个体的定性数据的探索性描述性案例研究 然后对这些看法进行话语分析。数据来自对所研究家族企业的高层管理人员的访谈，以了解他们对企业创业教育的看法。结果表明，公司呈现出预期的家族企业特征，公司对企业创业教育的投资确保了其成长性和可持续性，并促进了更顺畅的继任过程。这些发现表明，对企业创业教育投资有助于家族企业可持续发展的看法总体上是积极的。根据流行的理论，这些公司极有可能从第三代开始不复存在，通常是由于继任者的 缺乏专业技能和基于关系而非资格的招聘占主导地位。本研究的结果为投资于企业创业教育如何为家族企业增加价值提供了经验证据。