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Says who? How the match between the social identity of organizations and their audiences increases perceptions of organizational authenticity
Strategic Organization ( IF 5.2 ) Pub Date : 2020-05-18 , DOI: 10.1177/1476127020922482
Balázs Kovács 1 , Suzanne Horwitz 2
Affiliation  

Research shows that people systematically prefer “authentic” organizations above organizations that are not deemed authentic. Yet, people who desire authenticity may also be unable to detect what i...

中文翻译:

谁说的?组织的社会身份与其受众之间的匹配如何增加对组织真实性的认识

研究表明,人们系统地偏爱“真实”组织,而不是那些不被认为是真实组织。然而,渴望真实性的人也可能无法检测到我...
更新日期:2020-05-18
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