The concepts of strategy (what we do or plan to do) and organizational identity (who we think we are) are deeply intertwined. Yet there is surprisingly little research that directly addresses their relationship. In this essay, we discuss the concepts of alignment and fit as central to the organizational identity and strategy literatures, respectively, and draw on this notion to introduce the seven articles included in the Special Issue on Exploring the Strategy-Identity Nexus. We conclude by proposing directions for further research, identifying new contexts, underexplored dimensions, and alternative ontological perspectives that are likely to enrich future explorations of strategy and organizational identity, and their mutual interrelations.

中文翻译：

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探索战略认同关系

战略（我们做什么或计划做什么）和组织身份（我们认为自己是）的概念紧密地交织在一起。然而，令人惊讶的是，很少有研究能够直接解决他们之间的关系。在本文中，我们将分别讨论一致性和契合性概念，它们是组织身份和战略文献的中心，并以此思想为基础介绍了《探索战略身份联系》特刊中的七篇文章。最后，我们通过提出进一步研究的方向，确定新的背景，未充分挖掘的维度以及可能会丰富未来对策略和组织身份及其相互联系的探索的替代本体论视角来提出建议。