Although organizational routines have attracted increasing attention in strategy and organization research, they have received surprisingly limited attention in competitive dynamics scholarship. Our essay seeks to advance a routine-based view of interfirm rivalry by bridging the competitive dynamics and routine literatures. We put forward a conceptual model of the routine-based view of interfirm rivalry that is centered on “competitive action routines.” The model clarifies the roles that managers play in driving a firm’s competitive behavior, challenges the assumption of routine-based rigidity in competitive behavior, and adds nuance to our understanding of managerial cognition in competitive dynamics. Moreover, the routine-based view offers new insights regarding the awareness-motivation-capability framework, and amplifies previous calls to broaden the methodological repertoire of competitive dynamics research.

尽管组织惯例在战略和组织研究中已引起越来越多的关注，但在竞争动力学奖学金中却受到了令人惊讶的有限关注。我们的文章旨在通过融合竞争动态和常规文献来提出基于常规的企业间竞争观点。我们提出了基于例程的企业间竞争观点的概念模型，该模型以“竞争性行动例程”为中心。该模型阐明了经理在驱动公司的竞争行为中所扮演的角色，挑战了竞争行为中基于常规的刚性的假设，并为我们对竞争动态中的管理认知的理解增加了细微差别。此外，基于常规的视图还提供了有关意识动机能力框架的新见解，