ABSTRACT

Fashion shows in built heritage despite being ephemeral can be viewed as events that are composed of semiotic elements, in which these elements when combined can generate a variety of meanings that configure an overall impression of the show. Interpretation can be diverse, depending on the extent of including the elements of the built heritage to the event, or how much relation or relevance the audience observes between the event and the venue. Even more, the diversity of fashion shows create a diversity of meanings. While fashion shows held in nondescript venues may not have much of the venue’s physical and intrinsic qualities to do with the show, venues with heritage value supply additional information about the venue, which the audience can interpret along with the show based on the built heritage’s signification.

摘要

尽管短暂，但建筑遗产中的时装秀可以被视为由符号元素组成的事件，其中这些元素结合在一起可以产生各种意义，从而构成时装秀的整体印象。解释可以是多种多样的，这取决于将建筑遗产的元素包含到事件中的程度，或者观众观察到事件与场地之间的关系或相关性的程度。更重要的是，时装秀的多样性创造了多样性的意义。虽然在不起眼的场地举行的时装秀可能与场地的物理和内在品质没有太大关系，但具有遗产价值的场地提供了关于场地的额外信息，观众可以根据建筑遗产的含义与时装秀一起解读这些信息.