As a key part of their professionalization process, creative industries (CIs) including private or contract archaeological firms (AFs) increasingly rely on bundles of technological (product/service and process) and non-technological (organizational) innovation activities. Adopting a complementarity perspective, the study clarifies how technological and non-technological innovation initiatives are combined in an intertwined way. Drawing on a sample of 217 AFs, this study examines and uncovers synergies between innovation strategy and innovation practices and the further effects on innovation performance in AFs. Specifically, results show that successful AFs combine multidimensional service, process, and organizational innovations to generate higher innovation performance.

中文翻译：

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创新策略和创新活动之间的互补性：以商业考古公司为例

作为其专业化过程的关键部分，包括私营或合同考古公司（AF）在内的创意产业（CI）越来越依赖于技术（产品/服务和过程）和非技术（组织）创新活动的捆绑。该研究采用互补性观点，阐明了技术和非技术创新计划如何以相互交织的方式结合在一起。本研究以217个AF的样本为基础，研究并发现了创新策略与创新实践之间的协同作用以及对AF中创新绩效的进一步影响。具体而言，结果表明，成功的AF将多维服务，流程和组织创新相结合以产生更高的创新绩效。