The goal of this research is to determine how design credibility, functional benefit, hedonic shopping value, and visual appeal affect impulse buying; the model and hypotheses were tested with structural equation modeling. Design credibility encourages passengers to engage in usage of low cost carriers’ apps, and the functional benefits play a role of inducing positive emotions in the usage process of apps. Moreover, low cost carriers’ apps ambient conditions evoke passengers' emotion and in turn create hedonic shopping value; the overall benefit of the low cost carriers’ app will help passengers to increase impulsive purchasing behavior.

中文翻译：

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云上飞：移动应用如何增强对低成本运营商的冲动购买

这项研究的目的是确定设计信誉，功能优势，享乐主义购物价值和视觉吸引力如何影响冲动购买。使用结构方程模型测试模型和假设。设计信誉鼓励乘客参与使用低成本航空公司的应用程序，而功能优势在应用程序的使用过程中起着诱发积极情绪的作用。此外，低成本承运人的应用程序周围环境会唤起乘客的情绪，进而创造享乐价值。低成本航空公司应用程序的整体优势将帮助乘客增加冲动性购买行为。