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Turning the Passer-by into a Customer: Multi-party Encounters at a Market Stall
Research on Language and Social Interaction ( IF 3.0 ) Pub Date : 2019-10-17 , DOI: 10.1080/08351813.2019.1657288
Kenan Hochuli 1, 2
Affiliation  

ABSTRACT

Interactions at a fruit and vegetable stall in a public market are analyzed—focusing on the moments of configurative change as one sales encounter comes to an end and another begins. Market participants address the lack of structural regulation endemic to an open market stall by interactively achieving an order for sales. Participants’ role transformations from passersby to customers turn out to be finely intertwined with respective changes to the entire configuration at the market stall. The evidence demonstrates that various forms of interactions are at play in a public market that go beyond the boundaries of dyadic and focused sales encounters. Furthermore, the complex nature of multiple actors in informal settings managing divergent action trajectories can result in participants entering encounters “at the wrong moment,” thus lacking situational knowledge to interpret a constellation “correctly.” Overall, the findings connect conversation analytic studies on service encounters with sociological and ethnomethodological research on interaction in public spaces. The data are in Swiss German with an English translation.



中文翻译:

将路人变成客户:市场摊位上的多方遭遇

摘要

分析了公共市场上一个水果和蔬菜摊位上的相互作用-着眼于一次销售遭遇结束而另一次销售遭遇开始时的配置变化时刻。市场参与者通过交互实现销售订单来解决缺乏公开市场摊位特有的结构性法规。参与者从路人到客户的角色转变与市场摊位上整个配置的相应变化紧密地交织在一起。证据表明,公开市场中各种形式的互动正在发挥作用,超越了二元和有针对性的销售接触的界限。此外,非正式环境中多个行为者的复杂性会管理不同的行动轨迹,这可能导致参与者“在错误的时机,因此缺乏情境知识来“正确地”解释星座。总体而言,研究结果将对服务遭遇的对话分析研究与对公共空间互动的社会学和民族方法学联系起来。数据为瑞士德语,带英语翻译。

更新日期:2019-10-17
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