While decades ago innovative organizations were particularly known for their product innovations, nowadays this label is reserved for organizations that are able to adapt to changing landscapes by redesigning their business models. At the turn of the last century globalization was the driving force behind intensifying competition, and large international players were able to change the rules of the game. A decade later, the web-based economy — with powerful players such as Amazon, Alibaba, Netflix, and Google — is again redefining traditional sector boundaries and distribution methods and is forcing incumbents to either play by the new rules or quit. Playing by these new rules means being innovative by quickly adapting the business model and implementing the required changes successfully. Managing change is the number one challenge identified by 48% of the businesses worldwide in a recent study. When organizations don’t respond to developments in the environment their survival becomes threatened. The potential detrimental effect of a lack of organizational change is demonstrated by examples such as Howard Johnson’s, Rexall Drug, Stuckey’s, Blockbuster and Movie Gallery. In 2004, Blockbuster had over 9,000 company-owned and franchised units in the US with almost 60,000 employees. In 2010, it filed for bankruptcy due to not responding to competition from

中文翻译：

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成功管理全链条的转型变革

几十年前，创新组织以其产品创新而闻名，而如今，这个标签是为那些能够通过重新设计业务模式来适应不断变化的环境的组织保留的。上世纪之交，全球化是竞争加剧的驱动力，大型国际参与者能够改变游戏规则。十年后，基于网络的经济——拥有亚马逊、阿里巴巴、Netflix 和谷歌等强大的参与者——再次重新定义了传统的行业边界和分销方式，并迫使现有企业要么遵守新规则，要么退出。遵守这些新规则意味着通过快速适应业务模式并成功实施所需的变革来进行创新。在最近的一项研究中，管理变革是全球 48% 的企业确定的第一大挑战。当组织不对环境的发展做出反应时，它们的生存就会受到威胁。Howard Johnson's、Rexall Drug、Stuckey's、Blockbuster 和 Movie Gallery 等例子证明了缺乏组织变革的潜在不利影响。2004 年，Blockbuster 在美国拥有超过 9,000 家公司所有和特许经营单位，拥有近 60,000 名员工。2010年，因未回应竞争而申请破产 Rexall Drug、Stuckey's、Blockbuster 和 Movie Gallery。2004 年，Blockbuster 在美国拥有超过 9,000 家公司所有和特许经营单位，拥有近 60,000 名员工。2010年，因未回应竞争而申请破产 Rexall Drug、Stuckey's、Blockbuster 和 Movie Gallery。2004 年，Blockbuster 在美国拥有超过 9,000 家公司所有和特许经营单位，拥有近 60,000 名员工。2010年，因未回应竞争而申请破产