This research investigates the impacts of the novel coronavirus disease, also referred to as COVID-19 pandemic, on the food and beverage industry. It examines both short-term and medium-to-long-term impacts of the pandemic and outlines strategies to reduce the potential consequences of those impacts. To this end, we use a qualitative, multiple-case-study methodology, collecting data from eight sample companies with fourteen respondents in the food and beverage industry in Bangladesh. The findings show that the short-term impacts of this pandemic, such as product expiry, shortage of working capital, and limited operations of distributors, are severe, while the medium-to-long-term impacts promise to be complex and uncertain. In the longer term, various performance metrics, such as return on investment by the firms, the contribution of the firms to the gross domestic product (GDP), and employee size, are all expected to decrease. Moreover, firms may need to restructure their supply chain and build relationships with new distributors and trade partners. The study proposes several strategies that managers in this sector can adopt to improve resiliency in the changing environment during and after the COVID-19 era. While this research is novel and contributes to both theory and practice, it does not consider small and medium-sized companies in the food and beverage industry. Therefore, the impacts and strategies we identify may not apply to smaller companies.

这项研究调查了新型冠状病毒病（也称为COVID-19大流行）对食品和饮料行业的影响。它研究了大流行的短期和中期至长期影响，并概述了减少这些影响潜在后果的策略。为此，我们采用定性，多案例研究的方法，从孟加拉国食品和饮料行业的八家样本公司中收集了十四名受访者的数据。研究结果表明，这种大流行的短期影响，例如产品到期，营运资金短缺以及分销商的运作有限，是严重的，而中长期影响则有望是复杂且不确定的。从长远来看，各种绩效指标，例如公司的投资回报率，公司对国内生产总值（GDP）和雇员人数的贡献预计都将减少。此外，企业可能需要重组其供应链，并与新的分销商和贸易伙伴建立关系。该研究提出了该部门的管理人员可以采用的几种策略，以提高在COVID-19时代期间和之后不断变化的环境中的弹性。尽管这项研究是新颖的，并且对理论和实践都做出了贡献，但它并未考虑食品和饮料行业的中小型公司。因此，我们确定的影响和策略可能不适用于较小的公司。该研究提出了该部门的管理人员可以采用的几种策略，以提高在COVID-19时代期间和之后不断变化的环境中的弹性。尽管这项研究是新颖的，并且对理论和实践都做出了贡献，但它并未考虑食品和饮料行业的中小型公司。因此，我们确定的影响和策略可能不适用于较小的公司。该研究提出了该部门的管理人员可以采用的几种策略，以提高在COVID-19时代期间和之后不断变化的环境中的弹性。尽管这项研究是新颖的，并且对理论和实践都做出了贡献，但它并未考虑食品和饮料行业的中小型公司。因此，我们确定的影响和策略可能不适用于较小的公司。