Entrepreneurs, whose job is to transform ideas into new products or services for which there is a market, pride themselves on creating disruption and driving innovation. But they often fumble key interactions because they don’t know how to handle the negotiation challenges that almost always arise. Entrepreneurship typically entails a series of interactions between founders, partners, potential partners, investors, and others at various stages of the entrepreneurial process – from the “seed” stage when the business is just an idea to the “exit” stage when the entrepreneur sells or departs. We have scrutinized the full range of entrepreneurial negotiations seeking to identify the most common negotiation mistakes that entrepreneurs make, and in this article we describe eight of them. We discuss how they can learn to prevent these mistakes – especially through proper preparation – and which strategies they can deploy to overcome the mistakes they do make.

中文翻译：

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创业者常犯的八大谈判错误

企业家的工作是将想法转化为有市场的新产品或服务，他们以创造颠覆和推动创新而自豪。但他们经常摸索关键的互动，因为他们不知道如何处理几乎总是出现的谈判挑战。创业通常需要创始人、合伙人、潜在合伙人、投资者和其他人在创业过程的各个阶段之间的一系列互动——从企业只是一个想法的“种子”阶段到企业家出售的“退出”阶段或离开。我们仔细审查了所有企业家谈判，试图找出企业家最常犯的谈判错误，在本文中，我们将介绍其中的八个。