The use of hot-iron brands as marks of livestock ownership is a tradition that has been practiced by successive generations of American cattle ranchers for over two hundred years. Research carried out by Lombard (2015 Lombard, C. 2015. The socio-onomastic significance of American cattle brands: A Montana case study. PhD diss., University of the Free State. [Google Scholar]) in the State of Montana shows that in addition to signifying ownership, cattle brands in this region of the country function as important cultural icons and that this cultural symbolism is largely underpinned by a variety of socially motivated naming conventions. This paper examines some prominent onomastic features of American cattle brands and explains how socio-onomastic processes play a central role in establishing and maintaining cattle brands as symbols of socio-cultural identity in Montana.

使用热铁品牌作为牲畜所有权的标志是200多年来美国后代牧场主的一种实践。伦巴德（2015） 伦巴第，Ç。2015年。美国牛品牌的社会意义：蒙大拿州案例研究。自由州大学博士学位论文。 蒙大拿州[Google Scholar]的研究表明，除象征所有权外，该国该地区的牛品牌还起着重要的文化偶像的作用，这种文化象征主义在很大程度上受到各种出于社会动机的命名约定的支持。本文研究了美国养牛品牌的一些突出特征，并解释了社会渗透过程如何在建立和维护作为蒙大拿州社会文化认同象征的养牛品牌方面发挥中心作用。