Using secondary data of internationalized Spanish hotel chains, this research attempts to examine the role of formal and informal institutional differences between home and host country from the foreign location choice point of view. Generally speaking, the results show that (a) the higher the formal institutional differences the lower the attractiveness of the foreign location, (b) the negative effect of linguistic differences, as an informal institutional dimension, significantly affects the choice of location, and (c) the moderating role of linguistic differences between formal institutional factors with regards to the choice of location is contrary to our expectations. Based on the findings, this work wishes to offer not just a better understanding of the location choice decisions within the service industry but also to identify both the joint effect of formal and informal institutional factors as well as to distill their individual effects. This is of relevance since there seem to be no conclusive empirical evidence of such effects so far in the literature.

中文翻译：

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所在国与所在国之间的正式和非正式制度差异以及位置选择：来自西班牙酒店业的证据

本研究使用西班牙国际化酒店连锁店的二级数据，试图从国外地点选择的角度研究本国与所在国之间正式和非正式制度差异的作用。一般而言，结果表明：（a）形式上的制度差异越大，异地位置的吸引力越低；（b）作为非正式制度维度的语言差异的负面影响会显着影响位置的选择，并且（ c）形式制度因素之间的语言差异在地点选择方面的调节作用与我们的预期相反。根据调查结果，这项工作不仅希望更好地了解服务业中的选址决策，而且还希望确定正式和非正式制度因素的共同影响，并提炼出它们各自的影响。这是相关的，因为到目前为止，在文献中似乎没有确凿的经验证据表明这种影响。