The benefit corporation (BC) in the United States is a new type of corporation legally required to generate profit for its shareholders and to pursue public benefit. BCs explicitly work to balance profit maximization and social mission, which is an ongoing challenge for businesses with an expansive view of the bottom line. This multiple case study extends scholarship on identity formation (IF) in nontraditional organizations, such as BCs, by providing empirical evidence of how identities develop in relation to prevailing cultural sentiments. In particular, we demonstrate how BC struggles over organizational identity (OI) reference broader socioeconomic discourses, identify mechanisms through which perceived pressures suppress alternative interpretations of OI at a micro-level of member interaction, and expose tensions between dominant and alternative frames for business enterprise.

中文翻译：

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另类组织中的组织认同形成：三种利益公司的研究

美国的福利公司（Benefit Corporation，简称BC）是法律要求为股东创造利润和追求公共利益的新型公司。BC 明确致力于平衡利润最大化和社会使命，这对于拥有广阔底线的企业来说是一个持续的挑战。这个多案例研究通过提供身份如何发展与流行文化情绪相关的经验证据，扩展了对非传统组织（如 BC）中身份形成（IF）的研究。特别是，我们展示了 BC 在组织身份 (OI) 方面的斗争如何参考更广泛的社会经济话语，确定感知压力在成员互动的微观层面抑制对 OI 的替代解释的机制，