‘Twitter is not a technology, it’s a conversation. And it’s happening with or without you.’¹

As Leadership takes its first steps into the realm of social media, we should think about why we are doing this and what we might hope to achieve. Far from being merely a decision about which platforms and tools to use to advertise our work, the establishment of a social media presence is a spur to reflect on the qualities of our relationships both within and beyond our community of authors, readers, reviewers and editors. In this essay, I link our approach to social media to broader concerns about the state of our discipline, our alienation from practice, and our responsibilities as both scholars and practitioners of leadership. Although framed in relation to social media, I hope these reflections have resonance for our involvement in social, political and institutional commentary more generally, even amongst those who have no interest in Twitter per se!

推特不是一种技术，而是一种对话。无论有没有你，这都是在发生。” ^1个

作为领导迈入社交媒体领域的第一步，我们应该考虑为什么要这么做以及我们可能希望实现什么。建立社交媒体的存在不仅仅是决定使用哪种平台和工具来宣传我们的作品，还刺激着人们反思我们在作者，读者，审阅者和编辑者社区内外的关系质量。 。在本文中，我将我们对社交媒体的态度与人们对我们学科状态，与实践的疏远以及我们作为领导者的学者和实践者的责任的广泛关注联系在一起。尽管是与社交媒体相关的，但我希望这些思考能使我们更广泛地参与社会，政治和机构评论，甚至对不感兴趣的人也能引起共鸣本身！