This article questions queer theory's investment in antinormativity and anti-identitarianism by applying a queer multimodal discourse analytic approach to the ethnographic context of queer, bilingual Mexicans/Latinxs in the US Southwest. The article explores the complexity of ways that norms are taken up and resisted (or not) in discourse, with particular attention to the activist use of discourses about community and identity. A close analysis of several texts illuminates how language practices and social practices—as seen, for example, in advertising strategies, participation in annual LGBTQ Pride festivals, and activism surrounding the undocuqueer movement—become invested with social meaning among queer Mexicans/Latinxs. (Antinormativity, queer theory, bilingual, sexual identity, community, Latinx, jotería)*

中文翻译：

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凤凰城的 jotería 说的是：身份、规范性、抵抗力

本文通过将酷儿多模态话语分析方法应用于美国西南部酷儿、双语墨西哥人/拉丁人的民族志背景，质疑酷儿理论对反规范性和反身份主义的投资。本文探讨了规范在话语中被采纳和抵制（或不被抵制）的方式的复杂性，特别关注了关于社区和身份的话语的激进使用。对几篇文章的仔细分析阐明了语言实践和社会实践——例如，在广告策略、参与年度 LGBTQ 骄傲节以及围绕非酷儿运动的激进主义——如何在酷儿墨西哥人/拉丁人中获得社会意义。（反规范、酷儿理论、双语、性别认同、社区、拉丁语、jotería）*