After decades of relative methodological stagnation, language attitude research is witnessing an influx of new experimental methods originally developed in social psychology. One such measure is the Personalized Implicit Association Test (P-IAT), a reaction-time-based method that measures the association between two concepts. The P-IAT has been used successfully to measure language attitudes, yet presents a number of challenges, like the fact that it measures attitudes void of linguistic or interactional context. This article aims to address that challenge and introduces a contextualized version of the P-IAT, which was used alongside an explicit measurement to explore attitudes towards varieties of Dutch in formal vs. informal settings. While the explicit attitudes show the expected pattern of preference for the standard variety in formal contexts, results from the implicit measurement are not as clear-cut. We discuss potential explanations for these findings and reflect on consequences for future sociolinguistic research using the P-IAT. (Personalized Implicit Association Test (P-IAT), context dependence of language attitudes, sociolinguistics)*

中文翻译：

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在上下文中测量语言态度：探索个性化内隐联想测试的潜力

经过几十年的方法论相对停滞，语言态度研究正在见证最初在社会心理学中开发的新实验方法的涌入。一种这样的测量方法是个性化隐式关联测试 (P-IAT)，这是一种基于反应时间的方法，用于测量两个概念之间的关联。P-IAT 已成功用于测量语言态度，但也存在许多挑战，例如它测量没有语言或交互背景的态度这一事实。本文旨在应对这一挑战，并介绍了 P-IAT 的语境化版本，该版本与明确的测量一起用于探索在正式与非正式环境中对荷兰语品种的态度。虽然明确的态度显示了在正式语境中对标准变体的预期偏好模式，隐性测量的结果并不那么明确。我们讨论了对这些发现的潜在解释，并反思了使用 P-IAT 对未来社会语言学研究的影响。（个性化隐式关联测试（P-IAT），语言态度的语境依赖性，社会语言学）*