In this article, I attempt to describe how language is reified, using the call center as an extended example. I take up recent debates regarding language and economic value, attempting to disentangle a by now substantial series of arguments about language and commodification. The theoretical core of the paper is drawn from the work of Georg Lukács, who provided the account of reification that was at the root of twentieth century critical theory. Following Lukács, I argue that what is indispensable in the process of reification is both a “contemplative stance” in relation to economic laws and the presence of “special partial systems” within the production process of commodities. These are particularly important considerations for what I refer to as the one-sided rationalization of language that occurs in call centers in particular, but also on a more widespread social basis.

在本文中，我尝试使用呼叫中心作为扩展示例来描述语言的语言化方式。我讨论了有关语言和经济价值的近期辩论，试图通过目前有关语言和商品化的大量争论来弄清它们。该论文的理论核心来自于乔治·卢卡奇（GeorgLukács）的著作，他提供了二十世纪批评理论根源的真实化。继卢卡奇之后，我认为在整顿过程中必不可少的是与经济法则有关的“沉思立场”和在商品生产过程中“特殊的部分系统”的存在。对于我所说的特别是在呼叫中心出现的语言的单方面合理化，这些是特别重要的考虑因素，