Economic models predict that “superstar” players generate externalities that increase attendance and other revenue sources beyond their individual contributions to team success. We investigate the effect of superstar players on individual game attendance at National Basketball Association games from 1981-1982 through 2013-2014. Regression models control for censoring due to sellouts, quality of teams, unobservable team/season heterogeneity, and expected game outcomes. The results show higher home and away attendance associated with some superstar players. Michael Jordan generated the largest superstar attendance externality, generating an additional 4,837/4,236 fans at home/away games.

中文翻译：

---

超级巨星对比赛出勤率的影响：来自NBA的证据

经济模型预测，“超级巨星”球员会产生外部影响，从而增加出勤率和其他收入来源，超出他们对团队成功的个人贡献。我们调查了1981-1982年至2013-2014年间，超级巨星球员对个人参加国家篮球协会比赛的影响。回归模型控制着由于售罄，球队质量，不可观察的球队/赛季异质性以及预期的比赛结果而进行的审查。结果表明，与某些超级巨星球员相关的主场和客场出勤率更高。迈克尔·乔丹创造了最大的超级明星出勤率外部性，在主场/客场比赛中又产生了4,837 / 4,236名球迷。