Toward the end of the 1990s and into the 2000s, Major League Baseball teams moved away from fixed ticket prices, to first setting prices according to expected game demand, and subsequently to dynamically changing prices in response to demand. Teams have also collaborated with secondary ticket marketplaces to sponsor resale. By exploiting a team panel covering seasons 1999-2017, we use fixed effect models to estimate the impact of these pricing innovations on team revenue and team value. Variable pricing increases revenue and team value by 4.2% and 9.5%, respectively. The introduction of dynamic pricing and sponsored secondary markets has no statistically significant effect on revenue or team value.

中文翻译：

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可变定价，动态定价和赞助二级市场对美国职棒大联盟的影响

在1990年代末和2000年代末，美国职业棒球大联盟的球队从固定的门票价格转变为根据预期的游戏需求首先确定价格，然后根据需求动态改变价格。团队还与二级票务市场合作，以赞助转售。通过利用涵盖1999-2017赛季的团队小组，我们使用固定效应模型来估算这些定价创新对团队收入和团队价值的影响。浮动定价可使收入和团队价值分别增加4.2％和9.5％。动态定价和赞助二级市场的引入对收入或团队价值没有统计学上的显着影响。