Data from 16 years of NBA All-Star Games shows star power has two components. First, fans are drawn to live games featuring players whose current play is at a historically high skill level. Second, fans display attachment based on geographical proximity to a team, local superstar recognition, and team success. All-Star games are exhibitions with a roster of different levels of high skill level and attachment, while competitive games have these effects confounded and star players are sparse. The analysis uses a dynamic panel data model to account for differences in viewing between 56 Nielsen TV markets.

中文翻译：

---

明星力量对NBA全明星电视观众的影响

NBA全明星赛16年的数据显示，明星力量有两个组成部分。首先，粉丝们被吸引到现场游戏中，这些游戏的玩家当前的游戏水平处于历史高水平。其次，球迷根据对球队的地理位置，本地超级巨星的认可以及球队的成功来表现依恋。全明星赛是具有不同水平的高水平技能和依恋名单的展览，而竞争性游戏则具有这些效果，而明星玩家却很少。该分析使用动态面板数据模型来说明56个Nielsen电视市场之间的观看差异。