This article analyzes fighter marginal products (MP) and marginal revenue products (MRP) for the largest component of Ultimate Fighting Championship (UFC) revenues: content. Most bouts are fought in the presence of fixed content revenues, and most fighters go their entire careers without supplying labor services for variable revenue pay-per-view (PPV) main cards. After demonstrating that winning does not sufficiently explain variation in PPV buys, I estimate fighter MP and MRP using U.S. consumer search activity from Google Trends as a proxy for fighter popularity. Results suggest that a sizable percentage of UFC fighters generated little to no MRP, while a small number of PPV main card fighters were responsible for 75% of aggregate MRP. Other PPV main card fighters who did not drive the majority of MRP appeared to generate more than some compensation estimates. An apparent decline over time in the UFC’s inframarginal consumer base is also discussed.

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在MMA中移动针头：论UFC战斗机的边际收益产品

本文分析了战斗机边缘产品（MP）和边际收益产品（MRP），以了解终极格斗锦标赛（UFC）收入的最大组成部分：内容。大多数回合都是在固定内容收入的情况下进行的，大多数战斗人员在整个职业生涯中都没有为可变收视点数（PPV）主卡提供劳动力服务。在证明获胜不能充分解释PPV购买量的变化后，我估计战斗机MP和MRP将使用Google趋势中的美国消费者搜索活动作为战斗机受欢迎程度的代表。结果表明，相当数量的UFC战斗机生成的MRP很少甚至没有，而少数PPV主卡战斗机却占了MRP总量的75％。其他没有驾驶大多数MRP的PPV主卡战斗机似乎产生的收益超过了一些补偿估计。还讨论了UFC的超边际消费者群随时间的明显减少。