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How novice and experienced entrepreneurs name new ventures
Journal of Small Business Management ( IF 5.3 ) Pub Date : 2020-05-26 , DOI: 10.1080/00472778.2020.1738820
Yuval Engel 1 , Ruben van Werven 2 , Annelice Keizer 1
Affiliation  

We examine the role of entrepreneurial experience in shaping a key decision that every entrepreneur has to make: naming their new venture. Using a qualitative approach, we compare and contrast seri...

中文翻译:

新手和经验丰富的企业家如何命名新企业

我们研究了企业家经验在塑造每个企业家必须做出的关键决定中的作用:命名他们的新企业。使用定性方法,我们比较和对比系列。
更新日期:2020-05-26
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