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Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil
Journal of Small Business Management ( IF 6.881 ) Pub Date : 2020-08-25 , DOI: 10.1080/00472778.2020.1800353 Marko Grünhagen 1, 2 , Manuel González-Díaz 3 , Dildar Hussain 4 , Haroldo Monteiro da Silva Filho 4
Journal of Small Business Management ( IF 6.881 ) Pub Date : 2020-08-25 , DOI: 10.1080/00472778.2020.1800353 Marko Grünhagen 1, 2 , Manuel González-Díaz 3 , Dildar Hussain 4 , Haroldo Monteiro da Silva Filho 4
Affiliation
We investigate franchisees’ rationales for ownership constellations beyond single brands or systems. Through exploratory interviews with Brazilian franchisees, reasoning and process of how franchis...
中文翻译：
多品牌，多系统和多角色特许经营：巴西的定性探索和框架开发
我们调查加盟商对单一品牌或系统以外的所有权星座的依据。通过对巴西加盟商的探索性访谈，加盟商的推理和过程...
更新日期：2020-08-25
中文翻译：
多品牌，多系统和多角色特许经营：巴西的定性探索和框架开发
我们调查加盟商对单一品牌或系统以外的所有权星座的依据。通过对巴西加盟商的探索性访谈，加盟商的推理和过程...
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