Abstract

Educational researchers regularly collect survey data from educators, but struggle to encourage survey completion in this busy population, particularly when surveys are web-based. In this study we experimentally investigated the usefulness of follow-up phone calls and increased monetary incentives to non-respondents as strategies to boost response rates. We randomly assigned 540 hard-to-reach Michigan secondary school principals to one of four conditions (control, call, incentive, or call and incentive). We find that follow-up calls more than double the likelihood of survey completion, while the offer of a larger monetary incentive has no statistically significant effect. Integrating this finding with recent literature on survey response rates in educational settings, we conclude with a series of recommendations for researchers surveying principals and other school administrators.

摘要

教育研究人员定期从教育者那里收集调查数据，但是努力鼓励在这一繁忙的人群中完成调查，尤其是在基于网络的调查中。在本研究中，我们通过实验研究了跟进电话和增加对非应答者的金钱激励作为提高应答率的策略的有效性。我们将540位难以到达的密西根中学校长随机分配给四个条件（控制，召唤，激励或召唤和激励）之一。我们发现，跟进调查可能使调查完成的可能性增加一倍以上，而提供更大的货币激励措施并没有统计学上的显着影响。将这一发现与有关教育环境下调查的回应率的最新文献相结合，