ABSTRACT

This study examined high school students’ evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of the host country, the host institution and their desired self-image if they choose to study abroad as compared to those of their home country (Vietnam). In addition, the perceived image of the host country and host institution can generate a significant impact on the formation of the students’ desired self-image. However, the most important antecedent of the students’ intention is the discrepancy between the perceived image of the host country and the perceived image of the home country. Based on these findings, implications for foreign institutions and home institutions in recruiting and retaining students are discussed.

摘要

这项研究检查了高中生对他们打算就读外国大学的国家形象，机构形象和自我形象的评价。利用在河内学生收集的数据（ñ = 403），该研究发现，与本国（越南）相比，如果学生选择出国留学，他们会对东道国，东道机构及其理想的自我形象有更积极的认识。此外，接受国和接受机构的形象可以对学生所需自我形象的形成产生重大影响。但是，学生意图的最重要前提是东道国的感知形象和母国的感知形象之间的差异。基于这些发现，讨论了外国机构和国内机构在招募和留学生方面的意义。