ABSTRACT

This study collects reliable information about the commitment relationship (CR) between alumni and higher education institutions (HEIs) to increase the existing knowledge in terms of both theoretical and practical issues. Based on the literature review and findings from a previous qualitative research a theoretical model for a sample of 2008 alumni was tested through structural equation modeling. HEIs’ commitment, cognitive commitment, and affective commitment are drivers of CR, whereas the desire to share experiences, provide help, and participate in alumni meetings are the CR’s indicators. Findings offer insights to guide communication policies, focusing on overall quality, the key role of students in co-creation, strategies to involve students in campus life, the solicitation actions, and the advantages alumni can gain from their engagement. A contribution to the literature is also given because it reinforces the importance of strengthening aspects related to alumni-alma mater CR in contexts with a weak alumni culture.

摘要

本研究收集了有关校友和高等教育机构 (HEI) 之间承诺关系 (CR) 的可靠信息，以增加理论和实践问题方面的现有知识。根据文献综述和先前定性研究的发现，通过结构方程模型对 2008 年校友样本的理论模型进行了测试。HEIs的承诺、认知承诺和情感承诺是CR的驱动因素，而分享经验、提供帮助和参加校友会的愿望是CR的指标。调查结果提供了指导交流政策的见解，重点关注整体质量、学生在共同创造中的关键作用、让学生参与校园生活的策略、征集行动以及校友可以从他们的参与中获得的优势。