This article describes the rise of Hispanic-serving institutions (HSIs) as an institutional designation within postsecondary education in the U.S. context, and outlines some of the language-based challenges U.S. Latinx students face on campus and in the home speech community. Engagement with the mass media through editorial writing and interviews in television, radio, and print formats is conceived of as a productive means of educating the public about HSIs and the language issues that contextualize the lives of the student bodies that attend them, combating misinformation about U.S. Latinx speech communities, and, more generally, for doing what Wolfram (2016) calls “public sociolinguistics education.” A model of mass media engagement is suggested, in which community-based sociolinguistic research is communicated by the researcher to press specialists at the university, who help place it with journalists, who then disseminate sociolinguistic knowledge to the general public. The effects of mass media engagement—including community involvement and the creation of sociolinguistic artifacts—are discussed, and practical advice for promoting sociolinguistic perspectives through mass media engagement is given.

中文翻译：

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西班牙裔服务机构和大众媒体参与：对社会语言正义的影响

本文描述了西班牙裔服务机构 (HSI) 在美国背景下作为高等教育机构名称的兴起，并概述了美国拉丁裔学生在校园和家庭语言社区面临的一些基于语言的挑战。通过社论写作和电视、广播和印刷形式的采访与大众媒体接触被认为是一种有效的方式，可以向公众宣传 HSI 和语言问题，这些问题将参与他们的学生团体的生活背景化，打击关于美国拉丁语语言社区，更广泛地说，是因为做了 Wolfram (2016) 所说的“公共社会语言学教育”。建议采用大众媒体参与模式，其中，研究人员将基于社区的社会语言学研究传达给大学的新闻专家，后者帮助将其交给记者，然后由他们向公众传播社会语言学知识。讨论了大众媒体参与的影响——包括社区参与和社会语言学产物的创造——并给出了通过大众媒体参与促进社会语言学观点的实用建议。