We use the coin-flip paradigm and a short survey about moral attitudes under three conditions to answer three questions: (i) Do people cheat more when financial incentives are present in comparison with no incentives? (ii) Do they find it more difficult to maintain their ethical standards when they have been given a small amount of money? and (iii) Do moral attitudes predict cheating behavior? Using a sample of Vietnamese college students, we discover that a financial incentive does not matter until people feel that they are facing a loss. In addition, we do not find any evidence that moral attitudes could predict the unethical behavior in our sample. Our findings shed further light on cheating behaviors and loss aversion through an experimental investigation.

我们使用硬币翻转范式和在三种情况下对道德态度的简短调查来回答三个问题：（i）与没有激励措施相比，如果存在财务激励措施，人们会更欺骗吗？（ii）当他们得到少量金钱时，他们是否发现维持道德标准更加困难？（iii）道德态度是否可以预测作弊行为？通过对越南大学生的抽样调查，我们发现，在人们感到自己蒙受损失之前，财务激励并不重要。此外，我们没有发现证据表明道德态度可以预测我们样本中的不道德行为。通过实验研究，我们的发现进一步揭示了作弊行为和规避损失。