•We investigate bus users' preferences for emission reduction in bus travel.•We conduct a Discrete Choice Experiment amongst Aberdeen bus users.•We make use of a natural experiment – the Aberdeen Hydrogen Bus Project – to examine the role of direct experience in preferences.•Bus users place a higher value in the reduction of local pollutants over greenhouse gas emissions.•Increasing experience using a hydrogen bus has an effect on preferences for the comfort and bus emissions attributes.

中文翻译：

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调查用户对低排放公交车的偏好：欧洲最大的氢气公交车队的经验

•我们调查了公交车用户减少公交出行的偏好。•我们在阿伯丁公交车用户中进行了离散选择实验。•我们利用自然实验–阿伯丁氢气公交车项目–研究了直接体验在偏好中的作用。•公交车用户在减少局部污染物方面比温室气体排放方面具有更高的价值。•增加使用氢气公交车的经验会影响人们对舒适性和公交车排放属性的偏好。