ABSTRACT

Taking multilingual, minimal urban texts as objects of its analysis, this paper suggests that language(s) (writing) need(s) to be examined as part of multimodal ensembles (Kress, G., & van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. Arnold). I examine and draw parallels between greeting cards, advertisements, corporate signage and developments in twentieth century avant-garde art, when artists incorporated language (writing) into their assemblages. The data is then linked to the framework of metrolingualism (Otsuji, E., & Pennycook, A. (2010). Metrolingualism: Fixity, fluidity and language in flux. International Journal of Multilingualism, 7(3), 240–254. https://doi.org/10.1080/14790710903414331).

摘要

以多语言，最少的城市文本为分析对象，本文建议将语言（写作）作为多峰式合奏的一部分进行检查（Kress，G.，＆van Leeuwen，T.（2001））。 。多模态话语：现代通信的方式和媒体阿诺德）。当艺术家将语言（文字）整合到他们的组合中时，我研究并绘制了贺卡，广告，公司标牌和二十世纪前卫艺术发展之间的相似之处。然后将数据链接到度量语言学的框架（Otsuji，E.和Pennycook，A.（2010）。度量语言学：固定性，流动性和不断变化的语言。国际多语言论杂志，7（3），240-254。https://doi.org/10.1080/14790710903414331）。