ABSTRACT

Gamification is a new, rapidly growing trend impacting many areas of business such as learning and marketing. It has also been predicted to revolutionise the process of innovating. However, there have been very few examples of gamification supporting the innovating process within the academic literature. The starting point for this thought piece is whether this prediction can ever be fulfilled. We intend to open a discussion about the ways in which gamification and innovating may intertwine and how the mindset and the toolset of gamification can support the process of innovating. In particular, we showcase and review a set of examples of gamifying innovating activities from both research and practice. Coupling this review of practice with academic evidence from innovation literature, we highlight some gaps and explore potential directions for further research.

摘要

游戏化是一种新的，快速增长的趋势，影响了学习和营销等许多业务领域。还已经预测它会革新创新过程。但是，在学术文献中，很少有游戏化支持创新过程的例子。这个想法的出发点是该预测是否能够实现。我们打算就游戏化与创新的交织方式以及游戏化的思维方式和工具集如何支持创新过程展开讨论。特别是，我们从研究和实践中展示和回顾了一系列赌博创新活动的例子。将实践评论与创新文献的学术证据相结合，