This paper focuses on how regular invocation of a public ideology helps sustain local work practices. Existing research acknowledges that there is a recursive relationship between the local practices and the public ideas, with local practices leading to the adaption of public ideas over time. There is little study of how public ideology sustains local practices over the longer term – seeing translation of the ideology as an ongoing process. Through a case study and web-based analysis of Pivotal Labs, an agile software development company, we contribute to socio-material translation studies demonstrating the manifestation of the public ideology in socio-material practices. We also introduce the concept of a collective cognitive bridge that supports the continued relevance of the public idea as a prop for these socio-material practices.

本文着重于定期调用公共意识形态如何帮助维持本地工作实践。现有研究承认，本地实践与公共观念之间存在递归关系，随着时间的流逝，本地实践导致公共观念的适应。关于公共意识形态如何长期维持地方实践的研究很少，将意识形态的翻译视为一个持续的过程。通过案例研究和基于Web的敏捷软件开发公司Pivotal Labs的分析，我们为社会资料翻译研究做出了贡献，这些研究证明了公共意识形态在社会资料实践中的体现。我们还介绍了集体认知桥梁的概念 支持公共观念继续作为这些社会物质实践的支撑。