ABSTRACT

Narratives that use experiments with paratexts, generic conventions and frames of understanding to challenge an audience’s ability to distinguish the fictionalised from the non-fictional have moved from postmodernist forms of literature and art into newer forms of so-called post-postmodernism and metamodernism. They have also, and this is the starting point for this article, moved into rhetorical discourse proper, aimed at moving real people about real issues. The article investigates such experiments as they appear in two cases of contemporary NGO campaign rhetoric: SavetheChildren’s ‘Most Shocking Second a Day Video’ (2014) and Unicef’s ‘Unfairy Tales’ (2016). The campaigns do not simply use fiction in their attempts to motivate – they challenge the ability to distinguish between fiction and non-fiction by employing strategies of what the article calls metanoic reflexivity, defined as a reading effect, produced when combinations of textual and paratextual markers defamiliarise the act of ascribing a rhetorical master trope (fiction or non-fiction) to a cultural artefact. The article draws on a pragmatic, rhetorical conceptualization of imaginative thinking and on rhetorical theory about metanoia in order to engage critically with aspects of the discourse on posthumanitarianism.

摘要

叙事中使用了带有旁文本，通用惯例和理解框架的实验来挑战观众挑战将虚构小说与非虚构小说区分开的能力，这些叙事已经从后现代主义文学和艺术形式转变为所谓的后后现代主义和元现代主义的新形式。他们也已经（这是本文的出发点）进入了适当的修辞话语，目的是让真正的人了解实际问题。这篇文章调查了在两个当代非政府组织运动言论中出现的实验：SavetheChildren的“第二天最令人震惊的录像”（2014年）和Unicef的“ Unfairy Tales”（2016年）。元语反身性，定义为一种阅读效果，是当文字和准文字标记的组合消除了将修辞大师（小说或非小说）归因于文化人工制品的行为时产生的。本文以虚构思维的务实，修辞概念化为基础，并以关于元妄想的修辞理论为依据，以批判性地介入后人道主义理论的各个方面。