This study investigates and determines the most crucial factors that impact electronic commerce (EC) adoption among home-based business (HBB) owners in an emerging economy i.e. Malaysia and developed economy i.e. Singapore. An empirical survey research was conducted and 150 home-based business owners participated from Malaysia and Singapore respectively. The research is descriptive and causal in nature, interviews and data collection from both countries were conducted between June 2017 to April 2018. Data analysis was done using statistical software SPSS version 24 and SmartPLS 3.0. Findings reveal HBB owners’ IT knowledge, risk perception and online trust are significant predictors of their EC adoption and online trust is found to be the most important factor that contributes to EC adoption collectively for both countries. HBB owners from both countries are found to have different sets of ranking for EC adoption drivers as indicated by the importance-performance map analysis chart. The governments’ role in encouraging HBB ownership in the wake of Industry 4.0 can be enhanced in both countries. HBB Owners could be empowered with the right training, awareness and policy that is HBB friendly. Especially in Malaysia, risk perception is still a significant hindrance for HBB owners to engage in EC. This study pioneers in comparative EC adoption research between a developed and an emerging economy who are neighboring each other and share rich history together. The results assist in understanding the dynamics of EC in this region as well as pave paths for further research inquiries, especially with the advent of Big Data and increasing numbers of HBB owners in both countries powered by Social Media.

中文翻译：

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新兴和发达经济体中家庭企业的电子商务

这项研究调查并确定了影响新兴经济体（即马来西亚）和发达经济体（如新加坡）的家庭企业（HBB）所有者中采用电子商务（EC）的最关键因素。进行了一项实证调查研究，来自马来西亚和新加坡的150位家庭企业主分别参加了会议。这项研究具有描述性和因果关系，从2017年6月至2018年4月在这两个国家进行了访谈和数据收集。使用统计软件SPSS 24和SmartPLS 3.0进行了数据分析。调查结果显示，HBB所有者的IT知识，风险感知和在线信任度是他们采用EC的重要预测因素，而在线信任被认为是两国共同采用EC的最重要因素。如重要性-效果图分析图所示，发现两个国家的HBB所有者在采用EC的推动因素上都有不同的排名。在这两个国家中，可以加强政府在工业4.0之后鼓励HBB所有权的作用。可以通过对HBB友好的正确培训，意识和政策来赋予HBB业主权力。尤其是在马来西亚，风险感知仍然是HBB业主从事EC的重大障碍。这项研究是发达经济体和新兴经济体之间相互采用EC的比较研究的先驱，这两个经济体彼此相邻并共同拥有丰富的历史。结果有助于了解该地区EC的动态，并为进一步的研究打下基础，