This paper empirically examines the factors broadband users take into account when choosing their fixed broadband access mode in Slovenia. The conditional logit model was employed incorporating the survey data. The results reveal that the socioeconomic characteristics of users (age, education, gender, presence of student/pupil in the household, living in the city, subscription to TV services, and preferences for speed) influence the choice between different broadband access modes. Contrary to our expectations, access mode characteristics (the price, the download speed) have no statistically significant impact on the choice of the broadband access mode. This may be attributed to the intense price competition among different broadband technologies resulting in the price convergence and behavior of users, which tend to use the internet mainly for basic services. The results of the analysis may hold important implications for internet service providers when identifying appropriate strategies to attract customers to subscribe to their broadband technologies.

中文翻译：

---

斯洛文尼亚家庭宽带技术偏好分析

本文对斯洛文尼亚的宽带用户选择固定宽带接入模式时要考虑的因素进行了实证研究。使用条件logit模型并结合了调查数据。结果表明，用户的社会经济特征（年龄，教育程度，性别，家庭中学生/学生的存在，居住在城市，订阅电视服务以及对速度的偏好）会影响不同宽带接入模式之间的选择。与我们的预期相反，访问模式特征（价格，下载速度）对宽带访问模式的选择没有统计学上的显着影响。这可能归因于不同宽带技术之间激烈的价格竞争，从而导致价格趋同和用户行为，倾向于将互联网主要用于基本服务。当确定适当的策略来吸引客户订阅其宽带技术时，分析结果可能会对互联网服务提供商产生重要影响。