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Building a second-language writing aid for specific purposes: Promotional cheese descriptions
English for Specific Purposes ( IF 3.2 ) Pub Date : 2020-10-01 , DOI: 10.1016/j.esp.2020.03.003
Belén Labrador , Noelia Ramón

Abstract The present paper describes the construction of a text generator (the CDG: Cheese Descriptions Generator), prompted by the need to assist Spanish-speaking professionals in the dairy industry in writing promotional cheese descriptions in English, the current lingua franca in business. This tool aims to bridge the gap between descriptive studies on second language writing and applications in real life contexts. To build this text generator, we compiled a specialized comparable corpus of online cheese descriptions in English and Spanish. The corpus was tagged rhetorically and explored using specific custom-made software to retrieve all the necessary linguistic information. The application offers both professionals in this field and business students the main rhetorical, phraseological and lexical features of this particular text type: a) general guidelines on the structure of these texts, b) an inventory of ready-made phraseological units to be used when describing cheeses, and c) an English-Spanish glossary of specialized and semi-specialized terms in this domain. The CDG generator is a writing assistance system designed for current and future Spanish-speaking professionals in the dairy industries that helps them promote their products internationally and export their cheeses to the rest of the world.

中文翻译:

为特定目的构建第二语言写作辅助工具:促销奶酪描述

摘要 本文描述了文本生成器(CDG:奶酪描述生成器)的构建,其原因是需要帮助乳制品行业的西班牙语专业人士用英语编写促销奶酪描述,这是当前的商业通用语。该工具旨在弥合第二语言写作的描述性研究与现实生活中的应用之间的差距。为了构建这个文本生成器,我们编译了一个专门的英语和西班牙语在线奶酪描述可比语料库。语料库经过修辞标记,并使用特定的定制软件进行探索,以检索所有必要的语言信息。该应用程序为该领域的专业人士和商科学生提供了这种特定文本类型的主要修辞、用语和词汇特征:a) 这些文本结构的一般指南,b) 描述奶酪时使用的现成用语单位清单,以及 c) 该领域专业和半专业术语的英西词汇表。CDG 生成器是一个写作辅助系统,专为乳制品行业当前和未来的西班牙语专业人士设计,可帮助他们在国际上推广产品并将奶酪出口到世界其他地区。
更新日期:2020-10-01
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