Abstract Medical research articles increasingly employ language to emphasise or promote positive aspects of the research (e.g. robust, novel, innovative, unprecedented). This phenomenon, referred to as ‘hype’, may bias readers' judgements, impede their ability to find true effects or alienate readers. The present study explores why authors choose to hype, and, in doing so, extends prior work documenting the linguistic form and function of hype. Informant interviews were conducted with seven authors who have recently published reports of clinical research containing hype. The informants, all users of English as an additional language, identified the function of most hypes as promotional in nature – e.g. emphasising methodological rigour, claiming priority, highlighting the implications. Factors influencing the use of hype included authors' struggle for objectivity, external editorial intervention, linguistic ability and replication of conventionalised discourse. These factors are discussed in relation to journal guidelines, pressure to publish and formal writing instruction. Ethical and practical implications for the producers and consumers of the medical literature are considered.

中文翻译：

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临床研究报告中的炒作：作者的观点

摘要 医学研究文章越来越多地使用语言来强调或促进研究的积极方面（例如强大的、新颖的、创新的、前所未有的）。这种被称为“炒作”的现象可能会使读者的判断产生偏差，阻碍他们找到真实效果或疏远读者的能力。本研究探讨了作者选择炒作的原因，并在此过程中扩展了先前记录炒作的语言形式和功能的工作。与最近发表了包含炒作的临床研究报告的七位作者进行了线人访谈。信息提供者，所有将英语作为附加语言的用户，都认为大多数炒作的功能本质上都是促销——例如强调方法的严谨性、要求优先级、突出含义。影响炒作使用的因素包括作者的 争取客观性、外部编辑干预、语言能力和常规化话语的复制。这些因素与期刊指南、出版压力和正式写作指导有关。考虑了医学文献的生产者和消费者的伦理和实践意义。